Pleasant Home marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and professional customer service.
Advertising and Promotion:
The most successful activity is an extensive referral system. For this reason we are able to significantly lower the overall high costs of marketing and advertising campaigns.
Pleasant Home recognizes that the secret to success is hidden in exceeding customer expectations. To achieve this objective, the employees have a fair amount of discretion to remedy most issues that may come up.
Our Company provides a high quality and budget friendly service the customers are looking for nowadays. Our pricing reflects the optimal value which takes into consideration (among the others) these values, and is based on the following aspects:
1. Most house cleaning companies hire part-time individuals who - without a professional training - usually service either just a handful of customers, (because they lack the experience), or they try to handle too much of a business (which usually ends with many dissatisfied clients). For this reason these companies provide such poor service so as to have chased off all but loyal and respectable customers. Our Company believes in balance between the duties and rewards; therefore we expect our employees to perform on the highest level for the sound salary and other rearwards, as it is exception among similar businesses in the local area.
2. Our ability to capture the key strengths and weaknesses within the company, and ability to describe the opportunities and threats facing our industry.
3. Specialization in detail oriented meticulous work, so the customers can expect reliable and friendly service from our dedicated employees.
4. Well-designed training program to share and capture intellectual capital for both the customers and our organization.